Dee Brock, Founder of Iconic Dallas Cowboys Cheerleaders, Dies at 96
Dee Brock, the founder of the Dallas Cowboys Cheerleaders, has died at the age of 96. Brock established the iconic cheerleading squad in 1960 and served as its director until 1975, shaping its legacy and global recognition.
Kansas City, MO, September 25, 2026 —
Dee Brock, the visionary founder credited with establishing the world-renowned Dallas Cowboys Cheerleaders, has died at the age of 96. Her passing marks the end of an era for the iconic squad she brought to life.
Brock founded the Dallas Cowboys Cheerleaders in 1960. She then served as the director of the organization for 15 years, from 1960 until 1975. During her tenure, she played a pivotal role in shaping the squad’s distinctive image and national profile, contributing significantly to its enduring legacy and widespread global recognition.
The Dallas Cowboys Cheerleaders have become a prominent cultural fixture, known for their high-energy performances and distinctive uniforms. Brock’s foundational work laid the groundwork for the cheerleaders to become one of the most recognizable and celebrated cheerleading squads in professional sports.
Details surrounding her death have not been provided. Brock’s contributions are remembered for their lasting impact on professional sports entertainment and cheerleading as a discipline.
Story summarized from the original created by Stephanie Frazier on www.kctv5.com, see more information here.
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