New program utilizes available network capacity via real-time promotional pricing while serving shippers’ need for price certainty.

CHANTILLY, Va., Sept. 14, 2026 /PRNewswire/ — OnTrac, the #1 Alternative Carrier Network for ecommerce, today announced OnTrac’s Dynamic Savings program, the parcel industry’s first program designed to turn available network capacity into package-level savings for ecommerce brands and third-party logistics providers (3PLs).

Dynamic Savings, Not Dynamic Pricing 

National carriers have introduced dynamic pricing programs in recent years, where rates increase over time based on carrier margin targets. OnTrac Dynamic Savings reverses this trend by focusing solely on creating additional savings for shippers where OnTrac’s network has available capacity. Rather than altering a customer’s contracted rates, the program allows shippers with existing OnTrac pickups and minimum volumes to receive promotional rates when a package’s origin, destination, weight/dimensions or other characteristics match capacity available in OnTrac’s network.

Promotional pricing is delivered automatically via a separate API/rate shop configuration, eliminating the need for lengthy negotiation and system reconfiguration—while shippers maintain full control of their routing logic and final carrier-selection decisions. With OnTrac Dynamic Savings, customers can realize meaningful cost savings with no ongoing effort or risk of paying more than their contracted rate.

“OnTrac’s Dynamic Savings program flips the traditional dynamic pricing model in the customer’s favor,” said Vijay Ramachandran, Vice President of Marketing, Product Strategy & Marketplaces at OnTrac. “We are using real-time network intelligence to identify opportunities to offer customers an opportunity to achieve savings throughout the year—especially in non-peak periods. Customers retain price certainty with their contracted rate while gaining a new way to save, without any administrative overhead.”

How OnTrac Dynamic Savings Program Works

Dynamic Savings operates as an additional pricing option within a compatible multi-carrier rate shop:

1. Run the rate shop: The shipper’s rate shop compares its existing contracted carrier rates.
2. Set a target: Based on lowest available rates, the shipper’s rate shop system submits package details and a target price through OnTrac’s Dynamic Savings system.
3. Evaluate the package: OnTrac evaluates the package profile, origin, destination, and current network conditions to determine available network utilization and capacity. Based on available capacity, OnTrac offers their best price —dynamically via API.
4. Pricing Result: In milliseconds, OnTrac’s Dynamic Savings system either returns a label quoted at the shipper’s target price or tells the shipper the target price couldn’t be met and to utilize the contracted rate selected in step 1.

This allows shippers to pursue incremental savings without renegotiating rate cards or manually changing carrier selection rules.

Built for Ecommerce Brands and 3PLs Seeking Price Certainty and Opportunistic Savings

OnTrac’s Dynamic Savings leverages technology from partner Onrout to give shippers a predictable maximum price, paired with opportunities to automate savings on qualifying packages. For 3PLs managing transportation across merchants, fulfillment locations, and package profiles, the program provides a scalable way to achieve incremental savings and/or revenue. For direct shippers, it creates a low-risk opportunity to meet or beat their parcel transportation budgets. Participating customers must have an existing OnTrac pickup, meet minimum weekly volume requirements, and support a new integration with their rate shop system.

“OnTrac’s Dynamic Savings program is a great match for our innovative technology. The team at OnTrac has designed a sophisticated bidding engine that saves customers money and helps them run a more efficient network,” said Jonathan Hessney, founder of Onrout. “We are excited to have OnTrac use Onrout’s platform to get this new program in the hands of their customers and achieve a true win-win solution that addresses rising costs in the parcel industry.”

According to findings from OnTrac’s upcoming State of Speed report, 98% of shippers now consider price among the top 2 criteria when selecting a carrier. 89% of shippers are seeking price certainty and 80% have shifted at least some volume to lower-cost carriers in the last 12 months. As a result of these initiatives, more than 9 out of 10 shippers say the parcel carrier market has become “more complex” in the past year.

Availability

OnTrac is currently piloting OnTrac Dynamic Savings program with select customers during the 2026 peak season. Early access is now open to test the program in Q1 2027 for eligible shippers.

To learn more about OnTrac Dynamic Savings and prepare for the January 2027 launch, visit https://www.ontrac.com/dynamic-savings-program/. 

About OnTrac

OnTrac is the #1 Alternative Carrier Network for ecommerce deliveries, helping retailers and shippers build a competitive advantage through faster delivery times, 7 day/week operations, lower costs, coast-to-coast coverage, and reliable performance. The OnTrac delivery network reaches more than 75% of the population in 35 states and Washington, D.C., and supports a growing range of ecommerce, marketplace, and omnichannel shipping needs. With more than 65 years of experience, OnTrac has evolved into a critical part of the U.S. ecommerce logistics infrastructure and is trusted by leading shippers seeking greater speed, flexibility, and resilience in their supply chains. 

About Onrout

Onrout is a dynamic pricing platform modernizing the way parcel shipping is priced. Onrout works with carriers to build and deploy dynamic pricing tools that enable them to price shipments based on real-time network capacity, efficiencies, and demand, unlocking more competitive pricing and greater choice for shippers. By moving beyond traditional fixed rate cards, Onrout helps shippers reduce transportation costs while enabling carriers to optimize their networks, improve capacity utilization, and grow profitably. The result is a more flexible, efficient, and transparent parcel ecosystem that benefits both carriers and the businesses they serve. 

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SOURCE OnTrac