Leader in Protective Coatings and Vehicle Upfitting Offers U.S. Veterans 25% Off Its Franchise Fee, Building on a More Than Two Decades of Military and Defense Heritage

CHARLOTTE, N.C., Nov. 11, 2026 /PRNewswire/ — LINE-X, the industry leader in protective coatings and vehicle upfitting for more than 30 years, is marking Veterans Day by calling on U.S. military veterans to take their next mission into business ownership. With a 25% franchise fee discount for U.S. veterans, veterans within its own ranks, and a brand heritage rooted in protecting those who serve, LINE-X is actively seeking veteran entrepreneurs to help lead its continued growth across North America.

The LINE-X franchise fee is $50,000, and U.S. veterans receive a 25% discount, lowering one of the first barriers to ownership for those transitioning from military service to entrepreneurship.

“Veterans bring exactly the qualities that make a great LINE-X franchisee: discipline, leadership, accountability, and a deep commitment to service,” said Matt Labuda, President of LINE-X. “Veterans Day is a moment to thank those who’ve served our country, and we also want it to be a reminder that there’s a place for them here. Our system is built on proven processes, hands-on training, and a support team that has their back from day one.”

Shared Values, Built to Serve

LINE-X’s core values, including discipline and service, closely mirror the traits developed through military service. The brand’s structured systems, defined operating standards, and comprehensive training program give veterans a familiar framework to build on, while the opportunity to lead a team and serve their local community offers a new sense of mission after service.

Veterans who join LINE-X will also find people who understand that transition firsthand. Franchise Business Director Bob Graham and Regional Manager Matt Walther, both U.S. military veterans, are part of the LINE-X corporate team, bringing their own experience in service to the support franchisees receive every day.

“Development at LINE-X is about finding the right fit, not just filling territories,” said Hannah Erlenbusch, Vice President of Development at LINE-X. “Veterans already know what it means to commit to a shared mission, hold themselves to a high standard, and take care of the people around them. That’s exactly the mindset we look for in the franchise partners who will shape the future of this brand.”

A Heritage of Protecting Those Who Serve

LINE-X’s connection to the military dates back more than two decades. Following 9/11, LINE-X began developing blast-mitigation technology for military and defense applications, leading to PAXCON, the only coating among 27 tested by the U.S. Air Force Research Laboratory to pass all of its bomb-blast tests. In 2002, LINE-X was awarded a Pentagon blast-mitigation contract, and its advanced protective coatings have been used on a wide range of military assets, including armored vehicles, ballistic vest components, tactical vehicles, and ground-support equipment.

LINE-X XS-100 polyurea also earned approval under military performance specification MIL-PRF-32440 for high-build polyurea barrier coatings. The coating has been used to protect U.S. Marine Corps Assault Amphibious Vehicle torsion bars, 130-pound suspension components that must withstand salt water, rough terrain, and constant torsional stress.

The same core durability and protective-coating technology behind that history continues to underpin the LINE-X brand today, delivered by franchisees to customers’ trucks, Jeeps, vans, and SUVs every day. LINE-X has also previously been recognized on Military Times’ “Best for Vets: Franchises” list for its outreach and support for service members and veterans.

Mission Ready for Growth

The Veterans Day push comes as LINE-X builds momentum heading into 2027. Following a year with more than a dozen new locations open or in development, the brand is focused on continued expansion in the year ahead, with territories available across the U.S. and Canada. Franchisees benefit from multiple revenue streams spanning protective coatings, vehicle upfitting, and accessories, along with national fleet opportunities through LINE-X Fleet Solutions.

For veterans, the LINE-X model also offers natural ways to stay connected to the military community. Commercial fleet installation is one of the brand’s Core Services, positioning franchisees to pursue government and military-adjacent fleet upfit opportunities where procurement requirements allow, support contractors that maintain or upfit government vehicles, and build relationships with nearby bases and veterans organizations. When an opportunity is larger than one market, LINE-X Fleet Solutions and its National Accounts team can help franchisees take it on.

“Our veterans have spent their careers protecting what matters most, and that’s at the heart of what LINE-X does,” Labuda added. “We’re proud to offer veterans an opportunity to build something of their own, backed by a brand that’s been trusted for more than three decades.”

Veterans and other prospective franchisees interested in learning more about franchise opportunities with LINE-X can visit www.LINEXFranchise.com.

About LINE-X:
Headquartered in Charlotte, N.C., LINE-X LLC (www.LINEX.com) is North America’s leader of spray-on protective coatings and vehicle up-fit services. For over 30 years, LINE-X signature spray-on bed-liners and accessories have provided customers with enhanced surface coatings and professional installation services for their trucks, Jeeps, vans, and SUVs.

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SOURCE LINE-X